Digital content in partnership with:
Petronas
As the world faces a climate crisis, Petronas — a leading LNG (Liquefied Natural Gas) service provider in Asia — seeks to raise public awareness about climate change and promote the adoption of cleaner energy solutions. Through developing the online article, the company aims to educate audiences on environmental issues and advocate for natural gas as a transitional energy source by illustrating real-life examples. The goal is to encourage more countries to embrace natural gas, thereby contributing to global efforts toward achieving net-zero carbon emissions.
Article overview
Mood board, colours and typography
When designing for abstract concepts like liquefied natural gas (LNG) and climate change, it’s essential to create clarity and connection for the audience. To achieve this, we have incorporated collages of authentic photographs that visually narrate the process of LNG production, historical context and it's application around the world, reinforcing the realism and accessibility of the product.
Chapter 1: Introduction
In establishing the overall aesthetic for the infographic article, we draw inspiration from the trend of retro-futurism, blending modern design with nostalgic elements throughout the reading journey. From implementing retro scenery in the key visual on the landing page to incorporating newspaper clippings and designing screen monitors that showcase footage of natural disasters, these elements enhance the article's credibility while making the content more relatable and impactful for the audience.
Chapter 2: But first, What is LNG?
To delve deeper into the topic, we will illustrate what LNG (Liquefied Natural Gas) is through seven key highlights.
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By integrating image collages into a step-by-step narrative, we aim to educate readers in a visually engaging approach. Through well-designed infographics and fun facts, the content becomes both accessible and easy to understand, making it enjoyable to learn about this complex subject.
Chapter 3: Petronas’ decarbonisation efforts
In the latter part of the article, we will elaborate on how Petronas leverages cleaner energy to contribute to reducing carbon emissions and its commitment to a lower-carbon future. In addition to outlining its three core strategies, we will include interactive “before and after” comparisons to visually showcase Petronas’ short-term, mid-term, and long-term goals for reducing carbon emissions.
Chapter 4: LNG seen in real life
To emphasize the potential of LNG as a cleaner energy source, we conclude the story by showcasing its adoption in various cities, particularly across developed regions in Asia. These real-world examples demonstrate how LNG provides reliable and sustainable energy to support daily life while promoting environmentally friendly practices. By highlighting successful case studies from different countries, we aim to inspire more nations to embrace LNG and contribute to a more sustainable future for our planet.